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But largely, TikTok is a place Black creators found where they could thrive and reach new audiences and customers for their growing businesses. It wasn't that the content wasn't good, Ford said, it was that Instagram "just wasn't a place for Black creators, minority creators, to excel." Some Black creators suspected their Black Lives Matter content was suppressed in 2020 after George Floyd's death ignited a wave of protests. AdvertisementBlack TikTokers have also expressed an "undertone of anti-Blackness" in the platform's algorithm, where white creators benefited from the trends started by Black creators. AdvertisementThis is disheartening, Black creators told BI, because so many top trends and ideas come from their community.
Persons: , Joe Biden, TikTok, Tenyse Williams, It's, Funmi Ford, Ford, Nya, I've, Étienne, Keith Lee, entrepreneurialism, Kahlil Dumas, Dumas, George Floyd's, Jalaiah Harmon, Black TikTokers, Williams, Imani Bashir, Bashir, We're, isn't Organizations: Service, Senate, Business, Consulting, University of Central, Columbia University, George Washington University, Pew Research Center, An, Free, Black, New York Times, Forbes, YouTube, BI Locations: University of Central Florida, Instagram, An Oxford, Atlanta
AdvertisementAs a potential US TikTok ban looms, Gen Zers are contemplating what app might take its place. A potential TikTok ban loomsThe US Senate passed a bill on Tuesday that could see TikTok removed from app stores. It's unclear if such AI tools would convince Gen Z to scroll on Instagram and use it more often. AdvertisementJaxson Whittle, an older Gen Z, told BI he holds a different opinion. "No hate to them, but I don't think it's the move for Gen Z at the moment."
Persons: Young, , Zers, Joe Biden, They'd, Gabrielle Yap, Instagram, Josie doesn't, Gen, Hibaq Farah, TikTok, Farah, Tabitha Mae, I'm, I've, Yap, Kat, It's, Sophie Lund, Yates, Hargreaves Lansdown, Jaxson Whittle, TikToker Cassandra Marie, Gen Z, she's Organizations: Service, Senate, Business, Pew Research Center, Meta, Facebook, BBC, YouTube, Gen Locations: TikTok
Experts say tattoos can impact hiring decisions, especially in customer-facing roles. Putnam, from California, said she went into the store to ask why she hadn't gotten the job, and the hiring manager told her she didn't have enough experience. The hiring manager also denied that her tattoos played any role in the rejection. AdvertisementAnother commenter, who said they used to be a hiring manager for the store, said: "I will tell you it's the facial piercings and tattoos." Ivy Johnson, for example, who also has many tattoos, said she had worked in corporate America as a hiring manager before starting up her apothecary business.
Persons: , Ash Putnam, Maxx, Putnam, hadn't, Putnam wasn't, TikTok, Putnam's, Ivy Johnson, Johnson, Adam Collins, isn't, Michelle Enjoli, Enjoli, Justina Raskauskiene, Rachel Pelta, Pelta Organizations: T.J, Maxx, Service, Business, Pew Research, University of Miami, Daily Locations: California, America
MrBeast is set to surpass T-Series as YouTube's top channel. Kjellberg was in the midst of a battle for YouTube's number one spot because another channel — the Indian music label T-Series — was closing in. Now, for MrBeast, history is repeating itself, except this time, he is the one closing in on YouTube's biggest channel, T-Series, And it looks like he's soon going to win the top spot. Amid an expected mass exodus from the platform, a win for independent creators could have a positive ripple effect. "This breakthrough will show independent creators that they can be more successful than large corporations," she said.
Persons: , MrBeast, YouTuber Felix Kjellberg, Kjellberg, he's, Donaldson, Jimmy Donaldson, He's, Gabe Gordon, Donaldson wasn't, Gordon, Donaldson hasn't, Moon, Katya Varbanova, Varbanova Organizations: Service, YouTube, YouTube's, Kjellberg, Reach Agency Locations: Burger
The big storyTick-tock on TikTokChelsea Jia Feng/BITikTok's time in the US could soon be on the clock. When it's all said and done, a TikTok ban could be in place before the week's end. Business Insider's Peter Kafka explains why the TikTok ban, while more imminent than ever, still has a long way to go . A TikTok ban would benefit one familiar face in social media, though, writes BI's Katie Notopoulos . YouTube Shorts, too, stand to grab more attention after a TikTok ban.
Persons: , Caitlin Clark's, Chelsea Jia Feng, ByteDance, Joe Biden, it's, Business Insider's Peter Kafka, Michael Beckerman, TikTok, hawking, BI's Lindsay Dodgson, outperforming, Katie Notopoulos, Merrill Lynch, Tyler Le, Andy Sieg's, Merrill, Lindsay Hans, Eric Schimpf, It's, Steve Cohen's, Grzegorz Wajda, Hokyoung Kim, Nordstrom, Tesla, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover Organizations: Business, Service, Nike, Bloomberg Intelligence, YouTube, Big Tech, New York Stock Exchange, NYSE, Chelsea, Getty, Walmart, BI, Costco, Amazon, Motors, Spotify Locations: Americas, TikTok, Merrill, China, American, New York, London
Chinese-owned ByteDance will be forced to sell TikTok to a US company or face a nationwide ban. AdvertisementThose who want the app banned argue that TikTok may be forced into giving over user data to the Chinese government. A ban would be "devastating" for her, she said, because years of her work would be "deleted forever." AdvertisementA TikTok spokesperson told BI in March that the legislation has a "predetermined outcome," which is a total ban of TikTok in the US. Editor's note, April 23, 2024: This article has been updated to reflect the House of Representatives vote, which passed a bill to ban TikTok in the US.
Persons: , TikTok, Leo LonDini, LonDini, Brett Jansen Organizations: Service, Google, Epic Games, Universal Group, Warner Music Group, Spotify, Tesla Locations: China
@ceevannn #stitch with @Renèe | Influencer Marketing these days, Katy Hearn’s products and branding dont move me to purchase. TikTok influencers stand above IG because of authenticity. As social media marketing evolved, so did the opportunity for influencers to work with more brands. Data shared with the outlet from a YPulse study found that 45% of 13 to 22-year-old respondents felt influencers don't have the sway they used to. Sophie Wood, the director of strategy at influencer marketing agency Fohr, told BI the influencer bubble hasn't burst, it's just changing.
Persons: , Manrika Khaira, TikTok, it's, Zers, CeeVan, influencers, Katy, rogan, @Madeline Pendleton, Ashley Rector, Quimby, — influencers, Rector, Samantha Zink, Zink, Gen Z, Influencers, Catherine Falls, Sophie Wood, Wood, Hannah Witton, Witton, It's, Jessica Dante Organizations: Service, Business, Influencer, qvc, Federal, Quimby Digital, Zink Talent, Yahoo News, YouTube, Smart, BI, Love Locations: Catherine, London
It's called "blackout shopping," and it's one of the worst things you can do if you're trying to save money, according to Kate Kaden, a YouTuber who gives advice on "frugal living." Living below your means is the best way to save money consistently, Kaden told Business Insider. AdvertisementOne of those is "blackout shopping," Kaden said, when we go out for something specific but get tempted into picking up impulse purchases around the store. Some of Kaden's most popular videos are about consistent ways to save money, things people should stop buying, and how to form a "frugal cocoon." "So shop for where you're really at and what you're going to do."
Persons: , It's, Kate Kaden, Kaden, you've, Gen Zers, millennials, decluttering Organizations: Service, Business, McKinsey, Federal, YouTube
Gen Zers are in their boycott era, turning against anything that doesn't align with their beliefs. But McGoff said Gen Zers wanted their workplace to align politically — so they had to talk about it. Getty ImagesGabrielle Yap, who's 26, said Gen Zers grew up in a time when information was available at their fingertips 24/7. "The company's public stance on these points, as well as the managers' views, affect the organization's capacity to hire Gen Zers," he said. It was a 2018 survey by Deloitte, not Deloitte's 2023 Gen Z and Millennial Survey.
Persons: Zers, , there's, Gen, Z, Gen Zers, Karim Adib, Omar Taleb, Zer, George Floyd, Erin McGoff, McGoff, Adib, Gabrielle Yap, We've, we're, Yap, It's, Khalid Machchate, Zoomers, would've, Taleb Organizations: Service, Starbucks, McDonalds, Hyundai, HP, Siemens, Deloitte, Survey, ClickThrough, Bright Network, W Technology Locations: Israel, Gaza, who's, Lindsey, Africa
Read previewA TikTok creator who makes life and career advice content gave her top tip for job interviews in a recent video. "Pretty privilege" is a real thing in job interviews. We don't live in an ideal worldMcGoff told BI that in her video, she didn't mean that people should "look sexy" in a job interview. Women shouldn't be expected to wear makeup to a job interview, for example. McGoff said overall, it's just a good idea to advocate for yourself when walking into a job interview, and making an effort in the way that suits you.
Persons: , Erin McGoff, McGoff, Robert I, shouldn't, Christian Lovell, Sebastian Morgan, it's Organizations: Service, Business, University of Buffalo
Read previewIt's been a big week for internet sleuths, who took less than 24 hours to find a man who apparently ghosted his family. On April 7, an X post went viral, containing screenshots of a Facebook post by a woman named Ashley McGuire. McGuire determined that Withers was "unreachable," but it took less than a day for the internet to uncover where he had been. AdvertisementIn a follow-up post, McGuire said she wished Withers no "ill will." Andrew Zashin, a professor of law at Case Western Reserve University and co-managing partner of Zashin Law, where he practices family law, told BI there are distinctions between the stories of Murrey and Withers.
Persons: , Ashley McGuire, McGuire, Charles Withers, Withers, I'm, TMZ Withers, Caleb, Katya Varbanova, Varbanova, Stewart Lucas Murrey, Gregory Keosian, Vanessa Valdez, Andrew Zashin, Murrey, Zashin, That's Organizations: Service, Business, Facebook, Los Angeles Superior, Case Western Reserve University, Zashin Locations: Dallas , Texas, New York City, Illinois, Chicago
Read previewRetirement could be on the horizon for gaming YouTuber Jacksepticeye — the latest sign of an OG creator exodus. AdvertisementThis admission shows that even the biggest and most successful content creators are struggling right now, feeling misplaced and confused about their future on an ever-changing platform. AdvertisementSince the Adpocalypse in 2017, when major companies threatened to pull their ads from YouTube, creators have been under increased scrutiny from the platform. The relentless content cycleBurnout has plagued content creators since the dawn of it becoming a legitimate career path in the noughties. When asked if he liked his fellow YouTuber, McLoughlin said "no."
Persons: , he's, Seán McLoughlin, McLoughlin, I'm, Tom Scott, it's, I've, Forbes, trolled, Ulrike Gretzel, Tanja Schöllhammer, Brandon C Harris, YouTube McLoughlin, MrBeast, McLoughlin's, Harris Organizations: Service, OG, Business, YouTube, Mental, Journalism, Creative Media, University of Alabama
Read previewAfter 10 hours of talking with DAN — ChatGPT's dark, rule-breaking alter ego, Ash was "crushing" on him. AdvertisementWhen she asked DAN to call her a "bad girl," she was "genuinely surprised" that it did. Another user named Nicole, for example, asked DAN to act like her boyfriend while her real-life one was out of town. Around 16% of young women confirmed flirting with a chatbot, while 13.4% said they had formed a friendship with one. "The more authentic and human AI can sound, the greater the possibility of a human developing feelings for it," she said.
Persons: , DAN —, Ash, DAN, Hitler, Ash isn't, Dido, She's, Nicole, cussed, Dan, It's, we're, I'm, Sanam Hafeez, Dr, Daniel Weiner, Weiner, Siri Organizations: Service, Business, Services, Digital Psychiatry, Jersey Shore University Medical Center, Hackensack Meridian School of Medicine, AIs Locations: DAN
Child stars always struggleIt's proven to be challenging for any child star to transition to mainstream entertainment. "Child stars often build a brand around their youthful persona," he said. "Child stars may find themselves typecast into specific roles or genres, making it difficult for the industry and audience to see them in a new light." Advertisement"I feel like a lot of child stars started as a character then they grew into an adult as themselves," she said. "I think she's smart enough, and she will probably realize, OK, I might need to do something creative now," she said.
Persons: , JoJo Siwa, Gene Simmons, Siwa, JoJo, It's, Miley Cyrus, it's, David Olusegun, Danny Moloshok, She's, she's, Katya Varbanova, Varbanova, I've, Cyrus, Hannah Montana, I'm Organizations: Service, Business, Nickelodeon, Disney, Creative Control Ventures, Reuters Siwa, YouTube, Forbes, Olusegun, BI Locations: Siwa
Former bodybuilding influencer Sophie Aris quit due to intense workouts and loneliness. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementA former bodybuilding influencer says the lifestyle, which was full of intense workouts and tracking calories, made her "miserable" and "lonely," so she quit. AdvertisementShe told The Guardian she became entrenched in the bodybuilding influencer world around 2015, and became a competitor in various bodybuilding competitions. Aris said bodybuilding competitively meant saying goodbye to a social life, and dealing with the isolation of it being a very "selfish sport."
Persons: influencer Sophie Aris, Aris, , influencer, Sophie Aris, it's, There's, Lyla, Rae, didn't, what's Organizations: Service, Guardian, Aris
Read previewDespite giving a killer interview and ticking all the boxes the company was working for, Melissa Weaver didn't get the job she wanted. She was told she didn't put enough "effort" into her appearance. Advertisement"Beauty and appearance biases play a huge role in how women are perceived and treated in the workplace." Some said that outward appearance, including makeup, hairstyle, nail color, and clothing, all matter during a job interview. However, Michelle Enjoli, a career development coach and speaker, told BI that Weaver's appearance may not have been the issue at all.
Persons: , Melissa Weaver didn't, didn't, Daniela Herrera, Weaver, Weaver hadn't, Tim Paradis, Herrera, Michelle Enjoli Organizations: Service, Business, Allies, Recruiting
However, virtual dating can't replace the chemistry and spark of an in-person meeting. Carlotta Cattelani, the UK country manager at the dating app Fruitz, told BI that meeting virtually makes dates more accessible. AdvertisementA virtual date is a less formal chance to see if your match is searching for the same things you are, Cattelani said. She warns that speaking virtually cannot entirely replace meeting someone in person, so FaceTime dates should be used sparingly. It's easier to be "catfished" on social media, she said, because virtual dates cannot replace the chemistry, body language, and eye contact you might experience in real life.
Persons: Gen Zers, , Z, Tina Wilson, Zers, Wilson, takeout, they're, Eunice, They're, you've, I've, Baker, I'm, Carlotta Cattelani, Cattelani, it's, Sebastian Garrido, Carrie Berk, Berk Organizations: Service, Business, BI Locations: Toronto
AdvertisementTikTokers are striving to "normalize" flying in economy, fighting back against influencers who make out that first or business class is the only way to travel. "Normalize flying in economy," the content creator Hybee, who covers beauty and lifestyle, wrote as the caption of a recent video. Flying business class wasn't "worth the extra cost" to Elizabeth and her boyfriend, she said, because they would rather spend that money on the actual vacation. Advertisement"Don't let anybody make you feel bad for not flying business or first class, because we're all going to the same place anyway." While some noted that economy travel is already "normalized" because most people do it, others appreciated the candor.
Persons: , influencers, Hybee, Influencers, Jessica Dante, Elizabeth Organizations: Travel, Service, Air France Locations: London, Detroit, Paris, Japan
download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementLast year, Gabbie Hanna took an extended break from the internet, with some thinking she would never come back. The shift in perception is not guaranteed by stepping away, but it does help, experts say. Advertisement"The public tends to be more forgiving of celebrities and influencers who come back and show genuine change," Varbanova said. How getting 'canceled' has changedHanna, like many influencers, has been "canceled" multiple times over her career.
Persons: Gabbie Hanna, influencers, , Hanna, David Dobrik's Vlog, Toni Ferrara, Varbanova, It's, Colleen Ballinger —, earthness, Sophie Wood, it's, Wood, Gen Zers Organizations: Service, YouTube, Ferrera Media, Business
Read previewMembers of Congress who voted in favor of banning TikTok in the US unless its parent company sells it have faced backlash from their own kids. Rep. Chip Roy, a Republican from Texas, told the outlet he doesn't allow his kids to use their phones unsupervised. "They wanted to make sure I wasn't going to vote to ban TikTok," she told The Journal. Some influencers and small business owners fear a ban will destroy their livelihoods, with years of content and hard work "deleted forever." AdvertisementHis office told Business Insider he was sorry for how he handled communicating the news to his followers, but did not regret his vote.
Persons: , Joe Biden, TikTok, Josh Gottheimer, Rep, Hillary Scholten, didn't, Z, Sen, John Fetterman, Todd Young, Chip Roy, Nancy Mace, Mace, Jeff Jackson Organizations: Service, Wall Street Journal, Business, Senate, New, Democrat, Indiana Republican, Republican, TikTok Locations: Beijing, New Jersey's, Michigan, Pennsylvania, Texas, South Carolina, North Carolina
download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Brooke Schofield and Tana Mongeau on their "Cancelled" tour. But Schofield's confidence grew once her podcast with Mongeau, "Cancelled," launched in July 2021 and showcased her comic timing, fashion sense, and life stories. Schofield and Mongeau are also now taking their show on a US tour, which ends on June 2 in Oakland, California. "She's gotten hate for so many things and she's just really good at not taking it in," Schofield said.
Persons: , Brooke Schofield, Hannah Montana, Tana Mongeau, Schofield, Mongeau, YouTubers Trisha Paytas, Jeff Wittek, Brooke Schofield Schofield, she's, Reddit, VidCon, She's, we've, Matt, I've Organizations: Service, Arizona, Business, YouTube, BI, Netflix Locations: LA, Oakland , California, San Antonio
Rep. Jeff Jackson voted "yes" to a bill that could lead to TikTok being banned in the US. Jackson's decision led to backlash from his 2.3 million TikTok followers, who felt "betrayed." AdvertisementRep. Jeff Jackson said sorry to his followers after voting "yes" on a bill that would effectively ban TikTok in the US unless its parent company sells it. 352 Representatives, including Jackson, voted in favor, and 65 voted against. "He made a name for himself on TikTok and then voted to potentially ban Americans from using it," he said.
Persons: Jeff Jackson, Jackson, , he's, TikTokers, TikTok, Critics, Joe Biden, Biden, Moe, innately, Jackson didn't, Glenn DeVar, DeVar, doesn't Organizations: Service, Senate, Meta, Union Locations: North Carolina, Beijing
MrBeast said it's not smart to drop out of school or quit a job to create content full-time. AdvertisementMrBeast doesn't think just anyone has what it takes to be a content creator. AdvertisementSophie Bishop, an associate professor at the media and communications school at Britain's University of Leeds, told BI that content creators must also contend with having no employment benefits like holiday pay or maternity leave. For example, while it's a perfectly good strategy to be influenced by Donaldson, there will never be another creator who is the same as MrBeast. AdvertisementInstead, she tells people what not to do and seeks to be honest about "the things we think are tacky, overpriced, and boring."
Persons: MrBeast, he's, , Jimmy Donaldson, Donaldson, He's, Katya Varbanova, Varbanova, it's, isn't, Burger, Sophie Bishop, Bishop, Jessica Dante, Dante Organizations: Service, YouTube, Britain's University of Leeds, Love Locations: London
Lewis, who has 1.4 million followers on TikTok, told Business Insider he enjoys having the "opportunity to positively impact how someone feels about themselves." Lewis said in the video they kept the length the same, rather than putting in extensions and suggested that was what Madison wanted. But things soured when Lewis responded to some comments under the video, saying they were "disappointed" and "underwhelming." Lewis told BI this was the first time he heard Madison wasn't entirely happy with her hair. In a follow-up video, Madison said she felt "used" by Lewis because he would make so much money from the TikToks she featured in.
Persons: , Alfredo Lewis, influencer, Lewis, TikTok, Philip Wolff —, Samantha Zink, Zink, Taylor Madison, Madison's TikTok, Madison, Lewis couldn't, I've, Madison wasn't, it's, @taylormadisonofficial, Taylor 💜, orth, ake, ike, rama, ines, etween, ove Organizations: Service, Business, LA —, Zink Talent, Madison, ust Locations: LA, Madison's, Minnesota
download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. While Biden seems set to do just that — he said earlier in March that he'd sign the legislation — the move could easily backfire on his already-struggling 2024 reelection campaign. Lindsay DodgsonMembers of Congress reportedly said before the vote that TikTok's push backfired, making them more likely to vote in favor of it. Related storiesWhile Biden's been on board with the proposed TikTok bill for weeks, it's increasingly seeming like a political miscalculation with the November presidential election approaching. The closer the anti-TikTok bill gets to passing, the more easily he'll be able to convince young voters that Biden's behind the app shuttering, not him.
Persons: , Joe Biden, Biden, Lindsay Dodgson, Biden's, it's, Donald Trump, Trump, Jeff Yass, gunning, Taylor Organizations: Service, Business, Republican, Biden, New York Times, Trump, White Locations: Yass
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